Job Position: Sales Data Analyst

Key Responsibilities

Analyze Sales Data – Assessing sales data and examine monthly, quarterly, and annual sales reports to identify sales patterns and areas for improvement.

  • Compare actual sales data to revenue projections and expectations and advise the team on variances on a weekly basis by region and product category.
  • Assess market data, including competitors, to identify areas where the company can increase its efforts.
  • Weekly update to customers on their sales to target and balances to attaining their monthly target slabs for additional discounts.

Develop Projections and Forecasts – Develop reports showing expected sales and the potential effects of new strategies to aid in decision making.

  • Work closely with marketing, sales, and management personnel to develop forecasts and examine the potential revenue effects of various proposals.

Measure of Marketing Efforts

  • Measure the marketing activities thru sales conversion based on the marketing efforts done by customer, region and category.
  • Make use of data and research, to identify market opportunities and recommend to the Sales & Marketing Manager to align Sales and Marketing efforts to cover these gaps and grow sales.

Examine Company Targets & Budgets – Asses Company Targets & budget to guide investments in marketing and promotions projects.

  • Examining projected ROI’s and compare it to actual sales results to identify divisions that are not hitting sales goals.
  • Providing advice on future budget development and examine operational budgets to identify business areas that are not providing a return on investment (ROI) for the company.

Sales Tracking & Reports to Management – W/VSR Route Tracking and adherence to the approved PJP.

  • New products tracking by region and TLs’ & WVR follow-ups on listing.
  • Track PDU performance vs W/VSR routes and identify problem products to guide on activation needs.
  • Prepare Weekly & Monthly Tracker reports on Focus product performances gaps and regional marketing needs.
  • W/Vsr Sales software (Vivo) product, price, reports and routes updates as per need basis.
  • Work out the monthly Sales Commission for the Sales Team based on the system and matrix set.

Key skills

  • Possesses knowledge of the industry or market conducting analyses.
  • Exhibits ability to use Microsoft Word, Excel, Outlook, and PowerPoint.
  • Speaks confidently and articulately in front of a group.
  • Possesses strong math skills.
  • Demonstrate the ability to think both analytically and creatively.
  • Possesses strong problem solving skills.
  • Communicates clearly and effectively.
  • Pays close attention to detail.
  • Manages time efficiently.
  • Works well with a team.
  • Capable of translating financial and mathematical jargon into layman’s terms for explanatory purposes. Possesses strong writing skills.
  • Capable of conducting independent research.
  • Demonstrates familiarity with budget software and budget analysis.


  • Experience in Food Industry-3years in the same capacity
  • Work experience in the sales or finance sector, and experience with marketing and communications is also a bonus.

Personal attributes

  • Strong personality
  • Proactive
  • Integrity
  • Strong interpersonal relations
  • Able to work within tight deadlines


  • Degree in Business Administration, Finance, Accounting with good command of Maths.
  • Clean Valid BCE driving License.
  • A sales analyst holds a Bachelor’s
  • Professional Membership

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